New Jewelry Line - The Didi Jewelry Project

Our mission is to create beautiful jewelry while helping women in India create beautiful lives for themselves.  We work with women who are infected and affected by HIV/AIDS by teaching them jewelry making and then selling their products.  The main goal of The Didi Jewelry Project is to provide these women with full time employment so that they are able to support themselves and their families and lead positive, confident lives.

Laurel Gunnarson founded The Didi Jewelry Project in 2012. The Didi Jewelry Project works hand-in-hand with Aashiana, a non-governmental organization in New Delhi that serves those infected and affected by HIV/AIDS. Aashiana provides monthly food rations, children’s programs, AIDS outreach education, and emotional support to over 45 families.  Through the sales of our jewelry in stores, online, at craft fairs, and through Peruvian Connection and To the Market, we are helping these women and other families affected by HIV/AIDS.

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Designer Profile: Bella Dahl

Launched in 2010, Los Angeles-based women’s apparel label, Bella Dahl, is known for creating ultra-soft women’s essentials that pull influences from the laid-back, Southern California lifestyle. We take pride in the quality of our product, with each and every item being hand-dyed, treated and quality controlled here in Los Angeles, and using only the finest materials.

Our seasonal collections embody a sophisticated coastal vibe with modern silhouettes, textures, and unique, one-of-a-kind wash treatments that have an endlessly wearable feel. To achieve the perfect fit and extreme all-day comfort without sacrificing style, Bella Dahl created it’s own exclusive fabrication and wash process called Tencera™.

Bella Dahl’s commitment to creating effortlessly chic, premium designs in versatile cuts, prints and washes has caught the eye of celebrities and bloggers alike, with our designs being worn on Jessica Alba, Sarah Jessica Parker, Heidi Klum, Chrissy Teigen, Kendall Jenner, Beyonce, Sincerely Jules and Jasmine Tosh to name a few.